Not all startups have a huge pool of financial resources that can allow them to seek the help of marketing experts. The “limited resources” challenge is even greater when it comes to online startups.
However, while it can certainly turn out to be hard to deal with given the competition in the online startup’s space, if you educate yourself on marketing for your online startup, things may get easier than you think.
So here are some great tips from industry experts like Kartikeya Sharma NewsX.
Building a Brand
Creating a marketing campaign every time you launch a new product or service may not be financially possible for most online startups. This is where building a brand comes in.
Sure, you would be spending a large chunk of your marketing budget doing it, but once you have built a brand that your target market recognizes, it would help you stand out and make marketing a much easier task for you in the future.
Digital marketing may be your friend
For an online startup with limited financial resources, using the traditional ways of marketing can easily break the bank. However, digital marketing allows you to do more with less and is lately turning out to be the best way to reach users that may be directly interested in your products or services.
Digital marketing isn’t as easy as you may think, though. So you may either have to hire an expert if you have the budget or put in a lot of effort to learn it yourself.
Choosing a highly targeted niche
Many new online startups with a tight marketing budget fail because they aren’t laser-focused on a particular niche. If you don’t have the marketing budget to target a big niche or even multiple smaller niches, you should really only consider sticking to a very targeted, micro niche.
This will significantly improve your chances of making the campaign a success and having a decent amount of revenue coming in to fuel your growth further.